As we move further into the month of November, we are presented with the opportunity to reflect on October. You may have noticed a sudden influx of all things pink—from clothing to hand crafted posters in the hallway, even famous landmarks bathed in rosy hues. This phenomenon is widely referred to as “Pinktober.”  

Pinktober, otherwise known as Breast Cancer Awareness Month, began in October of 1985. It was founded as a result of a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries to promote mammograms as the most effective tool to fight breast cancer. The goal was simple but crucial: to increase awareness about breast cancer, encourage early detection, and promote regular screenings.  

During Breast Cancer Awareness Month in October and throughout the year, people wear pink ribbons to honor survivors, remember those lost to the disease, and support the progress we are making together to defeat the disease. 

The most important idea of Pinktober is the heightened awareness it brings to breast cancer. People are reminded of the importance of early detection and regular check-ups, which has led to more women taking proactive steps for their health. 

Pinktober is a significant driver of funds for breast cancer research and patient support programs. Many organizations run special campaigns and events during the month, raising substantial amounts to further the cause. Pinktober helps break the silence and stigma around the disease. 

According to the American Cancer Society and the Breast Cancer Research Foundation, one in eight women and one in 833 men will develop a form of breast cancer in their lifetime. 

But what does Pinktober mean at Jackson-Reed? “One of the things I really love to see is, like, the posters and fliers up in the halls,” says health teacher Lejanika Green. “I think they’re really creative and informative.” 

Some, however, wish to push for more fundraising and take a harder stance in the Jackson-Reed community. “I think it’s really cool that we raise awareness and encourage early detection and stuff, but I think it’s the kind of thing where we should try to raise money and do more to support the people who have it. It’s not enough to wear pink and call it a day,” senior Colette Bernards remarks.